Juli, 2016

Fridgeye is a parody of all the absolutely ridiculous products being created and funded by crowdsourcing these days. It is a product that lets you monitor your fridge light status from all over the world. We build a complete kickstarter campaign, product video and website to start an experiment and see if people easily jump on a trendy internet of things product.


The idea should be as ridiculous as possible: Place it in your refridgerator and pair it with the app. Now you are able to check the light from all over the world and at any time.

pair  app

To let the project seem as serious as possible I build a corporate design and website. Visit


Still the heart of the project is the kickstarter video, that turned out quite well i think. See it on the kickstarter campaign.